Sans Normal Noruh 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oktah' by Groteskly Yours and 'Proper Tavern' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, playful, friendly, chunky, retro, bouncy, attention grabbing, approachability, playful branding, retro flavor, informal display, rounded, soft corners, bubble-like, compact counters, irregular rhythm.
A heavy, rounded sans with inflated, cushiony forms and softly squared terminals. Strokes stay largely uniform with minimal modulation, while curves dominate and corners are consistently eased rather than sharp. Proportions lean broad and roomy, with compact counters in letters like a, e, and s, creating a dense, punchy texture. Subtle per-glyph width variation and slightly uneven rhythmic spacing contribute to an intentionally informal, hand-shaped feel despite the geometric understructure.
Best used at display sizes where the thick, rounded shapes can deliver maximum impact—headlines, posters, packaging, and brand marks that benefit from a friendly, bold presence. It can also work for short bursts of copy in UI labels or social graphics when a playful, approachable tone is desired.
The overall tone is upbeat and approachable, with a cartoonish warmth that reads as fun rather than strict or technical. Its chunky silhouettes and rounded geometry suggest a retro display sensibility—confident, friendly, and attention-grabbing—well suited to lighthearted or youth-oriented communication.
The design appears intended to provide a highly legible, characterful display sans that feels soft and inviting, trading strict uniformity for a lively, slightly irregular rhythm. It aims to stand out through mass and rounded geometry while staying simple enough to remain readable in energetic, promotional typography.
Uppercase forms are strong and simple, with generous bowls and minimal detail, while lowercase maintains the same bulbous construction for a cohesive voice. Numerals follow the same rounded, weighty style, keeping visual consistency in mixed alphanumeric settings.