Sans Normal Oslan 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Jouter Sans' by Groteskly Yours, and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, playful, attention, approachability, bold clarity, modern branding, rounded, soft corners, sturdy, compact counters, geometric.
A heavy, rounded sans with broad proportions and a steady, uniform rhythm. Strokes are thick with smooth joins and subtly softened corners, producing sturdy letterforms with compact inner counters. Round characters lean toward circular construction (notably O, C, Q, and the numerals), while straight-sided forms like E, F, H, and N keep a clean, blocky structure. Terminals are mostly flat and abrupt, and diagonals (V, W, X, Y) read strong and stable rather than sharp.
Best suited to display typography where weight and presence are an advantage: headlines, posters, brand marks, packaging callouts, and large-format signage. It can also work for short UI labels or hero text when a strong, friendly tone is needed, though the dense counters suggest avoiding long passages at small sizes.
The overall tone is bold and upbeat, combining a friendly, approachable roundness with the authority of dense black shapes. It feels contemporary and attention-grabbing, suited to messaging that should read as confident and direct without becoming severe.
This design appears intended to deliver maximum impact with a warm, rounded geometric flavor—prioritizing bold legibility, simple construction, and a modern, approachable personality for prominent messaging.
Lowercase forms maintain the same robust mass as the capitals, with single-storey a and g reinforcing a simple, contemporary voice. Numerals are large and solid, with clearly differentiated silhouettes and generous curves that help them hold up at display sizes.