Sans Normal Noluh 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Fold Grotesque' by Colophon Foundry, 'DuGrotesk' by Dutype Foundry, 'Afical' by Formatype Foundry, 'Neufile Grotesk' by Halbfett, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, punchy, modern, approachable, impact, clarity, approachability, modernity, brand presence, geometric, rounded, blocky, clean, soft-cornered.
A heavy, rounded sans with broad proportions and compact counters. Curves are built from smooth circular/elliptical geometry, while straight strokes terminate with clean, square-ish ends that keep the overall texture crisp. The lowercase shows a single-storey “a” and “g,” a flat-topped “t,” and generally short ascenders/descenders, giving lines a dense, even color. Numerals match the letterforms with sturdy, rounded shapes and straightforward construction for strong presence in display sizes.
Best suited for headlines and short to medium-length copy where a strong, attention-grabbing texture is desirable—posters, bold branding systems, packaging, and signage. It can also work for large-size informational text where high visual presence is needed, though the compact counters suggest more comfortable reading at display sizes rather than small text.
The tone is assertive and upbeat, balancing boldness with friendly, softened curves. It reads as contemporary and approachable rather than formal, with an energetic, poster-ready voice that feels confident and clear.
The design appears intended as a contemporary, geometric display sans that delivers maximum visual impact while staying friendly and legible. Its rounded construction and sturdy joins suggest a focus on clear shapes, consistent rhythm, and a modern, accessible personality.
Spacing and rhythm appear designed for impact: large letterforms with tight internal spaces create a solid typographic block in paragraphs. Round letters like O/C/G stay smooth and open, while diagonals (V/W/X/Y) are chunky and stable, reinforcing a robust, graphic feel.