Sans Normal Dogan 2 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, packaging, branding, education, friendly, casual, modern, approachable, playful, approachability, readability, modern warmth, informal tone, rounded, humanist, open, soft, airy.
A rounded sans with softly tapered strokes and gently flared terminals that give the letterforms a hand-drawn, humanist feel while remaining clean and controlled. Curves are generous and open, with wide bowls and relaxed apertures; diagonals and joins show subtle modulation rather than rigid geometry. The lowercase is simple and readable, with single-storey forms and a calm rhythm, while capitals stay smooth and slightly informal. Numerals follow the same rounded logic, with open counters and a light, even color in text.
Works well for user interfaces, short-to-medium editorial copy, and product packaging where a friendly voice is desired. Its open shapes and relaxed rhythm also suit educational materials, lifestyle branding, and headings that need warmth without overt decoration.
The overall tone is warm and approachable, combining a contemporary simplicity with a mildly playful, personable character. It feels informal without being messy, making it suitable for friendly messaging and brands that want to appear accessible and calm.
The design appears intended to balance everyday readability with a distinctly personable texture, using rounded construction and gentle terminal shaping to avoid a strictly technical feel. It aims to be versatile for contemporary communication while projecting friendliness and ease.
Stroke endings often appear slightly angled or teardrop-like, contributing to a soft texture across lines. Spacing reads comfortable and open in the sample text, helping maintain clarity despite the relaxed, organic construction.