Sans Normal Efled 3 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Filson Pro' and 'Filson Soft' by Mostardesign (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, interfaces, modern, clean, approachable, lively, legibility, clarity, modernity, motion, versatility, humanist, open, rounded, airy, slanted.
A slanted sans with open, rounded constructions and a light, even stroke that keeps contrast minimal. Curves are smooth and circular, terminals are clean and unadorned, and joins stay crisp without sharp calligraphic modulation. Proportions feel generously spaced with broad letterforms and a steady rhythm; counters in letters like a, e, o, and p read open and clear. The figures follow the same simple, geometric logic with consistent alignment and unobtrusive shapes.
Well-suited for branding and marketing where a modern, forward-leaning tone is desired, and for headlines, subheads, and short editorial passages where the slant can add emphasis and pace. It can also work in UI or product settings for titles, labels, and callouts where a clean, open sans is beneficial.
The overall tone is contemporary and calm, with an easygoing friendliness created by the open counters and rounded geometry. The slant adds momentum and a slightly expressive, editorial energy without feeling decorative or loud.
Likely designed to provide a contemporary italicized sans voice that stays highly legible while adding motion and personality. The emphasis appears to be on smooth, round forms and open counters for clear reading at display and text-adjacent sizes, with a balanced, versatile demeanor.
The uppercase set appears streamlined and straightforward, while the lowercase leans more humanist in feel through its open apertures and gentle curvature. The sample text shows smooth word shapes and a consistent texture across mixed case and numerals, favoring clarity over rigidity.