Serif Normal Ongi 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gwenda TImes' by Mofr24 (names referenced only for comparison).
Keywords: editorial, book text, packaging, posters, headlines, bookish, traditional, warm, sturdy, old-style, readability, heritage, warmth, print texture, classic tone, bracketed, calligraphic, soft terminals, ink-trap feel, rounded joins.
A sturdy serif with compact proportions, bracketed wedge-like serifs, and softly tapered strokes that suggest a lightly calligraphic construction. Stroke endings often finish with subtle flares and slightly bulbous terminals, creating a carved/inked look rather than crisp modern hairlines. Curves are round and generous (notably in C, O, and e), while joins and shoulders (n, m, h) feel cushioned and organic. The rhythm is moderately tight with strong color on the page; capitals are wide and stable, and the lowercase shows robust bowls with a clear, readable aperture in letters like e and s.
Performs well in editorial settings where a strong, traditional serif texture is desired, including book interiors, long-form articles, and pull quotes. The weight and soft detailing also suit packaging, labels, and display applications where a classic, crafted impression helps establish heritage and trust.
The overall tone is classic and friendly, with a slightly antique, storybook character. Its softened terminals and wedge serifs add warmth and craft, giving text a traditional, printed feel rather than a clinical or high-fashion voice.
This design appears intended to deliver conventional serif readability with a warmer, more handcrafted finish. The wedge serifs, gentle bracketing, and softened terminals suggest an aim for a timeless text voice that remains distinctive at larger sizes.
Figures are heavy and clear with simple, traditional forms; the 2 and 3 are notably rounded, and 7 has a firm diagonal presence. The lowercase g is single-storey, reinforcing the old-style, approachable texture in running text.