Print Afruf 15 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: posters, packaging, craft branding, social media, children’s titles, casual, playful, handmade, friendly, quirky, human touch, informality, approachability, handmade charm, brushy, textured, lively, organic, bouncy.
A casual, hand-drawn print with a brush-pen feel and gently irregular contours. Strokes show natural pressure variation and softened terminals, with occasional wobble and ink-like texture that keeps the outline lively. Letterforms lean forward with a loose, rhythmic bounce; curves are open and rounded, while verticals remain simple and slightly tapered. Spacing and widths feel intentionally uneven, reinforcing an informal, handwritten cadence in both capitals and lowercase.
Best suited to short-to-medium display text where a friendly handmade voice is desired—posters, headers, quotes, packaging callouts, labels, and social graphics. It can also work for playful branding and event materials, especially where a casual, human touch is preferred over strict uniformity.
The overall tone is approachable and conversational, with an easygoing, slightly mischievous personality. Its imperfect, drawn-by-hand texture reads personable and craft-oriented rather than polished or corporate.
The design appears intended to capture the immediacy of quick marker or brush handwriting in a readable print style. Its controlled irregularities and energetic slant suggest a goal of adding warmth and personality to display typography without becoming overly ornate.
Capitals are bold and gesture-driven, pairing well with the simpler lowercase for mixed-case text. Numerals match the same sketchy brush rhythm and remain clear at display sizes, while the textured edges and irregular joins add character that becomes more noticeable as sizes increase.