Script Pukeh 7 is a bold, normal width, very high contrast, upright, short x-height font.
Keywords: branding, packaging, greeting cards, posters, social media, playful, friendly, crafty, retro, whimsical, handcrafted feel, display impact, cheerful tone, informal elegance, brushy, rounded, bouncy, looped, high-waist.
A brush-like script with soft, rounded terminals and a lively, uneven rhythm. Strokes show strong thick–thin modulation, with heavier downstrokes and finer connecting hairlines, producing a hand-drawn feel while remaining fairly consistent across the set. Proportions are compact with a relatively low x-height and tall ascenders/descenders, and many forms lean on simple loop construction (notably in bowls and descenders) for a fluid, written look. Spacing and letterwidths vary naturally, reinforcing an informal handwritten texture in both uppercase and lowercase.
Well-suited to display use where personality matters: logos, boutique branding, packaging, invitations, greeting cards, posters, and social graphics. It performs best at medium to large sizes, where the contrast, loops, and tight x-height remain clear and intentional.
The font reads as warm and approachable, with a bouncy, homemade charm. Its looping forms and brush contrast give it a whimsical, slightly retro personality that feels personal rather than corporate.
Designed to emulate confident brush lettering with a polished, ready-to-use consistency. The aim appears to be a friendly display script that balances readability with expressive loops and a hand-rendered cadence for decorative headlines and short text.
Uppercase letters mix simple printed structures with occasional script-like swashes, making them attention-grabbing in short words. Numerals follow the same brush logic and include a few more decorative shapes (notably the 2 and 3), which can add character but may draw attention in longer numeric strings.