Serif Normal Idgam 12 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, longform, reports, academic, classic, literary, refined, formal, trustworthy, readability, editorial tone, typographic tradition, professional clarity, bracketed serifs, open counters, crisp terminals, balanced proportions, bookish.
This typeface is a conventional serif with bracketed, tapered serifs and a calm, even rhythm. Strokes show clear, moderate contrast with smooth transitions into the serifs, giving letters a crisp yet not overly sharp finish. Proportions are balanced and readable: capitals are broad and steady, lowercase forms are open with generous counters, and round letters (like O and C) feel clean and regular. Numerals appear lining and well-proportioned, matching the overall text color and spacing.
It fits extended reading and content-heavy layouts such as books, essays, magazines, and reports, where a steady texture and familiar serif structure support comprehension. It also works well for institutional communication, academic materials, and formal branding that benefits from a traditional typographic voice.
The overall tone is traditional and composed, with a distinctly literary, editorial feel. It suggests reliability and polish rather than display-driven personality, making it suitable for contexts where clarity and credibility matter.
The design appears intended as a dependable, general-purpose text serif: traditional in construction, legible across continuous paragraphs, and visually refined without drawing attention away from the content.
Diagonal forms (such as in A, V, W, and Y) keep a controlled, classical stance, while terminals and serifs remain consistently shaped across the set, reinforcing a cohesive, text-oriented design. The sample text shows stable word shapes and comfortable spacing at larger sizes, with a restrained, professional presence.