Script Imgay 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, headlines, packaging, elegant, playful, whimsical, friendly, vintage, handcrafted feel, decorative initials, warmth, expressiveness, cursive readability, looped, swashy, rounded, monoline-ish, calligraphic.
A flowing, right-leaning script with smooth, rounded letterforms and frequent looped terminals. Strokes show a modest thick–thin modulation that reads as pen-influenced rather than rigidly constructed, with soft joins and gently tapered ends. Uppercase forms are decorative and slightly larger than the lowercase, often featuring entry strokes and small flourishes; lowercase maintains a compact x-height with tall ascenders and long, curling descenders (notably in g, j, y, and z). Spacing is airy for a script, and the rhythm alternates between connected-feeling cursive shapes and occasional separated forms, giving a lively, handwritten cadence across words and lines.
Well-suited to display settings where a handwritten, celebratory voice is needed—such as invitations, greeting cards, boutique branding, product packaging, and short headlines. It performs best at medium to larger sizes where the loops and subtle contrast can remain clear, and where its decorative capitals can set a distinctive tone.
The overall tone is personable and charming, balancing refinement with a lighthearted, storybook feel. Its loops and swashes add a sense of flourish and celebration, while the rounded construction keeps it approachable rather than formal or severe.
The design appears intended to emulate neat, embellished handwriting with a consistent forward motion and tasteful ornamentation. It aims to provide a legible script option that feels crafted and expressive, especially through its swashy capitals and looping descenders, without becoming excessively intricate.
Numerals are simple and readable with the same gentle slant and rounded stroke endings, matching the letterforms without becoming overly ornate. Capital letters carry most of the expressiveness, making initial caps and short display phrases particularly effective.