Serif Normal Rukem 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: book text, editorial, long-form, reports, academic, classic, literary, trustworthy, formal, traditional, readability, neutrality, editorial utility, traditional tone, bracketed, transitional, crisp, balanced, bookish.
A conventional serif with bracketed serifs and a calm, even rhythm. Strokes are fairly uniform with restrained modulation, and the joins are clean and controlled. Capitals feel proportionally broad and steady, with generous interior counters; round letters (O, C, G) are smoothly drawn and consistent. Lowercase forms are straightforward and readable, with compact terminals and a single-storey g; numerals are lining-style and solid, with simple, open shapes and clear differentiation.
Well suited to books, articles, and other long-form reading where a stable serif texture is desired. It also fits reports, academic materials, and formal communications that benefit from a conventional, trustworthy typographic voice.
The overall tone is traditional and composed, evoking book typography and editorial seriousness rather than display theatrics. It reads as dependable and familiar, with a quietly authoritative presence suitable for content-led settings.
The design appears intended as a versatile, workhorse text serif: familiar letterforms, controlled serifing, and measured proportions aimed at comfortable continuous reading and an unobtrusive, professional page color.
The ampersand is conservative and text-like, and punctuation sits neatly without drawing attention. Curves and serifs maintain consistent detailing across sizes in the sample, supporting an even texture in paragraphs.