Sans Normal Okmub 2 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Maxine Sans' by ActiveSphere, 'Brooklyn' by Designova, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, friendly, modern, confident, clean, approachable, impact, clarity, modernity, approachability, geometric, rounded, high-contrast (mass), compact joints, open counters.
A heavy, geometric sans with rounded bowls and largely uniform stroke weight. Shapes are built from confident circular and elliptical forms, with clean terminals and minimal modulation. The capitals feel sturdy and contemporary, while the lowercase maintains straightforward, readable constructions with generous apertures and clear counterforms. Spacing appears even and stable, creating a solid typographic color in text and a strong silhouette in display sizes.
Well-suited to headlines and short text where strong presence and quick readability are needed, such as branding, posters, signage, and packaging. In interface contexts, it can work effectively for titles, buttons, and labels where a clear, friendly voice and high contrast against the background are beneficial.
The overall tone is modern and approachable, pairing a friendly roundness with a no-nonsense, confident weight. It reads as contemporary and practical rather than decorative, projecting clarity and reliability with a slightly playful softness from its curves.
The design appears intended to deliver a contemporary, geometric sans voice with strong impact and straightforward legibility. Its round construction and consistent strokes suggest a focus on clean, modern communication across display and prominent text settings.
The numerals and caps carry a strong, simplified geometry that helps maintain consistency across mixed-case settings. Round letters (O/C/G/Q) emphasize smooth curvature, and the overall rhythm favors clarity and punch over delicacy, making it visually assertive without feeling harsh.