Sans Normal Pulij 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Chieezy Burger' by Arterfak Project, 'Autumn Voyage' by Hanoded, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids content, signage, playful, friendly, bubbly, chunky, casual, friendly impact, playful display, soft warmth, high visibility, rounded, soft, blobby, compact, cartoonish.
A heavy, rounded sans with inflated, pillow-like strokes and generously softened corners throughout. The forms are built from broad, continuous curves with minimal modulation, producing a smooth, low-detail silhouette and a dense, compact color on the page. Counters tend to be small and rounded, terminals are blunt and bulbous, and joins are simplified for an even, blob-like rhythm. The overall texture feels sturdy and high-impact, with slightly irregular, hand-formed nuances that keep repeated shapes from feeling rigidly geometric.
Well suited for bold headlines, playful branding, posters, product packaging, and signage where immediate impact is needed. It also fits children’s content, casual event materials, and social graphics that benefit from a warm, approachable voice.
The font reads cheerful and approachable, with a toy-like softness that suggests fun, comfort, and informality. Its chunky shapes and rounded details give it a lighthearted, kid-friendly tone, while the strong mass keeps it confident and attention-grabbing.
The design appears intended to deliver maximum friendliness and visibility through rounded, simplified letterforms and a thick, cohesive texture. It prioritizes personality and punch over typographic restraint, aiming for a fun display presence that remains easy to deploy across a variety of bold, informal contexts.
At text sizes it creates a dark, continuous typographic color, so it performs best when given breathing room via generous tracking and leading. The bold shapes hold up well in short phrases and simple layouts, but the small counters and tight interior spaces can reduce clarity in longer copy or at very small sizes.