Slab Normal Yizu 3 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, merch, stickers, playful, punchy, soft, retro, informal, impact, approachability, retro flavor, display emphasis, rounded, blobby, chunky, bouncy, cartoonish.
A heavy, forward-slanted slab-serif with compact proportions and a strongly rounded, cushiony silhouette. Strokes are thick and fairly even, with soft corners and bulbous terminals that create a bubbly edge along stems and curves. Serifs read as short, blocky slabs that are heavily softened, keeping the construction sturdy while avoiding sharpness. Counters are small and apertures are tight, giving the letters a dense, inked-in texture that remains consistent across caps, lowercase, and numerals.
Best suited to short, high-impact text such as posters, headlines, labels, and packaging where its weight and soft slab structure can read clearly. It also fits playful branding, merchandise, and social graphics, especially when a bold, friendly display voice is needed.
The overall tone is friendly and comedic, with a tactile, puffy feel that suggests novelty and fun rather than formality. Its pronounced weight and soft geometry give it a bold, approachable presence that feels at home in retro-leaning or youth-oriented settings.
Designed to deliver a robust slab-serif presence with an intentionally softened, rounded finish, combining sturdy letterforms with a casual, upbeat display character. The goal appears to be immediate impact and approachability, emphasizing chunky shapes and consistent rhythm over fine detail.
The italic slant and chunky slabs produce a strong horizontal momentum, while the rounded contouring introduces a slightly "melted" edge that increases visual warmth. Spacing appears comfortable at display sizes, but the dense interiors and small counters can make long passages feel heavy at smaller sizes.