Sans Normal Asguy 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body copy, signage, branding, editorial, clean, modern, friendly, neutral, rational, versatility, clarity, modern utility, approachability, geometric, rounded, crisp, open apertures, high legibility.
A clean, geometric sans with monoline strokes and rounded bowls. Curves are built from smooth circular/elliptical forms, paired with straight, confidently drawn stems and arms. Proportions feel balanced and contemporary, with generous counters and open apertures that keep interior space clear at text sizes. Terminals are mostly clean-cut rather than tapered, giving the design a crisp, engineered finish while maintaining a soft overall feel through its rounded geometry.
It performs well for UI and product text, dashboards, and general body copy where an even texture and clear forms help scanning. The clean geometry also suits contemporary branding, packaging, and wayfinding/signage, especially at medium to large sizes where the rounded construction reads as friendly and modern.
The tone is modern and approachable, combining a rational, structured build with friendly roundness. It reads as neutral and dependable, well-suited to interfaces and everyday communication where clarity matters more than personality. Overall, it conveys straightforwardness and calm confidence rather than expressive or decorative flair.
The design appears intended as a versatile, general-purpose geometric sans: simple, consistent, and highly legible, with rounded forms to keep it approachable. Its restrained detailing suggests a focus on clarity and broad usability across both display and text contexts.
The letterforms show consistent curvature and stroke behavior across uppercase and lowercase, producing an even rhythm in paragraphs. Numerals match the same geometric logic and maintain clear silhouettes for quick recognition, supporting a cohesive typographic color in mixed text and numeric settings.