Sans Normal Bilay 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'LCT Picon' by LCT; 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype; 'Evander' by Punchform; and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, corporate, signage, packaging, modern, neutral, clean, approachable, functional, versatility, legibility, clarity, modernity, neutrality, geometric, rounded, monoline, open apertures, even rhythm.
This sans serif shows monoline strokes with smooth, rounded curves and generally geometric construction. Bowls and counters are generous and open, supporting clear internal shapes, while terminals are mostly clean and straight with subtly softened joins. Uppercase forms are simple and sturdy, with wide circular O/Q shapes and a straightforward, symmetrical feel across the set. Lowercase letters follow a contemporary, utilitarian model with compact extenders and tidy punctuation-like details (notably the i/j dots), producing an even texture in paragraphs.
It works well for UI and product text where clarity and consistent rhythm are important, and it also suits editorial subheads, corporate materials, and wayfinding-style signage. The clean geometry and open counters make it a solid choice for general-purpose branding and packaging where a contemporary, unobtrusive sans is desired.
The overall tone is modern and neutral, with a calm, friendly clarity that feels at home in everyday interface and brand communication. Its rounded geometry keeps it from feeling stark, while the restrained detailing maintains a professional, matter-of-fact voice.
The font appears designed as a versatile, general-purpose sans that prioritizes straightforward construction, dependable legibility, and a contemporary look that stays out of the way of the content.
The design maintains consistent stroke behavior across curves and straights, giving it a steady typographic color. Figures are simple and legible, with clearly differentiated shapes that read cleanly at a glance.