Sans Superellipse Luhe 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'CF Blast Gothic' by Fonts.GR, 'Amsi Grotesk' by Stawix, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, retro, friendly, punchy, casual, display impact, friendly branding, space-saving, retro flavor, rounded, soft, compact, blocky, geometric.
A compact, heavy sans with strongly rounded, superellipse-like contours and largely uniform stroke weight. Terminals are blunt and softened, counters are tight, and joins are clean, giving the letterforms a dense, sticker-like silhouette. Rounds lean toward squarish ovals, while straight strokes keep a consistent thickness; curves and corners share the same generous radius, producing an even, cohesive rhythm across the set. The lowercase shows single-storey forms (notably a and g) with short, sturdy extenders, and the figures echo the same rounded-rectangle construction for a consistent, sign-ready texture.
Best suited for headlines, short statements, posters, and bold branding where a warm, compact voice is desired. It also works well for packaging, labels, and signage that benefit from a sturdy, high-impact sans with rounded character.
The overall tone is friendly and upbeat, with a slightly retro, display-oriented charm. Its chunky, rounded geometry feels approachable and informal while still reading as confident and attention-grabbing.
The design appears intended to deliver maximum impact in a compact footprint while keeping the tone approachable through rounded, superellipse-based shaping. It emphasizes clear silhouettes and consistent geometry to create a memorable display texture that holds together across mixed-case copy and numerals.
The tight counters and compact internal space make the face feel dense at smaller sizes, but the simplified construction and open apertures help maintain clarity in short settings. The alphabet’s consistent rounding and blunt terminals create a distinctive “soft block” personality that stays uniform from caps to lowercase to numerals.