Sans Normal Kamir 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Beatrice Deck' and 'Beatrice Standard' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, dynamic, confident, modern, punchy, impact, motion, modernity, brand presence, emphasis, oblique, geometric, rounded, compact joins, sturdy.
A heavy, slanted sans with broad proportions and compact interior counters. Letterforms lean forward with a consistent oblique angle, combining largely rounded bowls with flat, squared-off terminals for a sturdy, engineered feel. Curves are smooth and full, while joins and apertures stay relatively tight, producing dense silhouettes and strong color in text. Figures match the bold, forward rhythm with rounded forms and stable, wide set widths.
Best suited for high-impact display settings such as headlines, posters, sports and event branding, packaging callouts, and attention-grabbing UI labels. It performs particularly well where a compact, forceful typographic color and a sense of motion are desired, and where larger sizes can preserve the clarity of its tight counters.
The overall tone is energetic and assertive, with a sporty, headline-driven presence. Its forward slant and dense shapes convey motion and urgency, while the rounded construction keeps it approachable rather than sharp or aggressive.
The design appears intended to deliver maximum impact with a modern, geometric voice—pairing a forward-leaning stance with broad, rounded forms to create a fast, confident display sans that holds up in bold messaging.
The italic is not calligraphic; it reads as a constructed oblique with uniform stroke emphasis and minimal modulation. The tight counters and broad stance make spacing feel compact, giving short words and large sizes a strong, cohesive block of texture.