Serif Normal Muliv 2 is a regular weight, narrow, very high contrast, upright, normal x-height font visually similar to 'Gerard Display' by Rafael Jordan and 'Mencken Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxurious, dramatic, refined, classic, elegance, impact, premium feel, classic revival, sharp, crisp, hairline, bracketed, high-waisted.
A high-contrast serif with razor-thin hairlines and dominant vertical stems, producing a crisp, engraved look. Serifs are fine and sharply finished, with evident bracketing in places and tapered terminals that add a slightly calligraphic snap. The uppercase forms are narrow and tall with a strong vertical rhythm, while the lowercase keeps a moderate x-height and shows pronounced contrast in bowls and joins. Curves are tight and controlled, counters are relatively small, and spacing feels measured for display clarity rather than relaxed text color; numerals echo the same hairline-to-stem contrast with elegant, delicate details.
Best suited for headlines, subheads, and statement typography in editorial layouts, fashion or beauty branding, and premium packaging. It can also work for posters and title treatments where contrast and refinement are the primary goals, with more cautious use for long passages or small sizes due to the delicate hairlines.
The overall tone is polished and fashion-forward, with a dramatic, high-end presence. Its sharp hairlines and taut proportions convey sophistication and formality, leaning toward boutique luxury and magazine styling rather than casual friendliness.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: narrow, elegant proportions paired with dramatic stroke contrast for maximum sophistication in display settings.
At larger sizes the hairline detailing reads as crisp and elegant, while in denser settings the strong vertical emphasis creates a punchy, poster-like texture. The sample text shows an authoritative headline voice, with distinctive, stylized numerals and punctuation contributing to an editorial finish.