Script Esbog 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, posters, logos, packaging, apparel, confident, retro, energetic, sporty, expressive, impact, motion, handmade, branding, display, brushy, slanted, connected, swashy, rounded.
A slanted brush-script with dense, rounded strokes and crisp tapered terminals that suggest a marker or brush pen. Letterforms lean forward with lively rhythm, combining mostly connected lowercase with occasional breaks and pronounced entry/exit strokes. Capitals are compact and gestural, while lowercase features looped ascenders and simplified, fast-moving bowls; counters tend to be small due to the heavy stroke. Numerals follow the same handwritten logic, with angled construction and slightly irregular widths that add an organic, hand-drawn texture.
Best suited to short, high-impact settings such as headlines, posters, logo wordmarks, packaging callouts, and apparel graphics where its brush texture and forward motion can carry the design. It also works well for quotes, invitations with a contemporary edge, and social media graphics when set at display sizes with comfortable tracking and leading.
The overall tone is bold and upbeat, with a sense of speed and emphasis typical of headline brush lettering. Its energetic movement and punchy weight give it a vintage sign-painting and sports branding feel, projecting confidence and friendliness more than refinement.
Designed to emulate quick, confident brush lettering with a cohesive slant and strong stroke presence, prioritizing personality and momentum over quiet readability. The forms aim for a modern-retro script look that feels hand-made, emphatic, and brand-forward.
At larger sizes the thick strokes and tight inner spaces read as strong and graphic; in smaller text, the compact counters and brisk joins can make word shapes feel dense. The pronounced slant and swashes create a distinct directional flow that benefits from generous line spacing.