Script Jokum 7 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, quotes, packaging, elegant, romantic, classic, friendly, handcrafted, penmanship feel, graceful display, personal touch, cursive readability, flowing, looped, calligraphic, slanted, monoline-like.
A flowing, right-slanted script with smooth, continuous strokes and pronounced entry/exit terminals. Letterforms are narrow and tall with compact counters, combining rounded bowls with occasional long ascenders and descenders that add vertical rhythm. Contrast is noticeable between thicker downstrokes and finer connecting strokes, while curves remain clean and consistent, giving the alphabet a cohesive handwritten texture. Capitals are simplified but expressive, with gentle swashes and soft turns that stay controlled rather than ornate.
Well-suited to short-to-medium display text such as invitations, greeting cards, boutique branding, product packaging, and pull quotes where a handwritten elegance is desired. It also works for headings and highlighted phrases when paired with a simpler companion for body copy.
The overall tone feels refined and personable—like neat penmanship dressed up for invitations. Its rhythmic slant and looping joins convey warmth and approachability while still reading as polished and graceful.
The design appears intended to mimic a confident, calligraphy-influenced handwriting style—prioritizing smooth connections, graceful slant, and a consistent pen-like rhythm for decorative, legible display typography.
Numerals follow the same cursive logic as the letters, with smooth curves and lightly flourished terminals, helping mixed text feel unified. Spacing appears relatively tight and the forms are compact, which can create a lively, continuous word shape in longer lines.