Sans Normal Mydul 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Malva' by Harbor Type; 'Equip', 'Galvani', and 'Halifax' by Hoftype; 'Modet' by Plau; 'Akwe Pro' by ROHH; and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, contemporary, impact, approachability, clarity, modernity, simplicity, soft corners, rounded bowls, compact apertures, heavy terminals, blocky.
A heavy, geometric sans with broad proportions, large counters, and softly rounded curves that keep the forms from feeling harsh. Strokes are thick and even, with blunt terminals and minimal modulation, producing a solid, poster-like texture. The lowercase shows a tall x-height and simple, single-storey constructions (notably the a and g), while the uppercase stays compact and sturdy with wide, circular rounds (O/Q) and squared, stable joins (N/M). Numerals are similarly hefty and straightforward, designed to read clearly at large sizes with a cohesive, blocky rhythm.
Best suited to display typography where weight and presence are an advantage—headlines, posters, bold brand marks, packaging callouts, and signage. It can also work for short UI labels or banners when a strong, friendly voice is needed, but it will be most effective when given room and size to breathe.
The overall tone is assertive and approachable at the same time—confident, loud, and friendly rather than formal. Its rounded geometry and dense weight lend a contemporary, energetic feel that fits upbeat branding and attention-grabbing messaging.
The font appears designed to deliver maximum visual impact with simple, geometric letterforms that remain approachable. Its tall lowercase and sturdy, rounded construction suggest an intent to combine strong headline authority with a modern, friendly personality.
The design favors closed shapes and compact apertures, which increases impact in headlines but can make dense paragraphs feel dark. Spacing appears generous enough to keep letters from clumping at display sizes, while the consistent stroke thickness helps maintain uniform color across mixed-case text and numerals.