Sans Normal Apguh 2 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, modern, clean, approachable, playful, everyday usability, friendly clarity, modern neutrality, readable text, rounded, open apertures, humanist, soft corners, high contrast details.
A clean sans with rounded construction and subtly tapered joins that keep the strokes feeling lively rather than purely geometric. Curves are smooth and generous, with open apertures in letters like “c,” “e,” and “s,” and a slightly calligraphic rhythm in the diagonals and terminals. Uppercase forms are straightforward and legible, while lowercase shows a single-storey “a” and “g” and a modest, compact x-height that leaves ample ascenders and descenders. Numerals are clear and simple, matching the rounded, even texture of the alphabet.
Well-suited to interface copy and product experiences where clarity and an inviting tone are important. Its rounded, open shapes also make it a strong choice for branding, packaging, and wayfinding or short editorial passages that benefit from a modern, personable voice.
The overall tone is contemporary and friendly, balancing neutrality with a mild playful warmth from the rounded shapes and softly handled terminals. It reads as approachable and unpretentious, with enough character to feel personable without becoming decorative.
The design appears intended as a versatile, everyday sans that stays highly readable while adding a gentle human touch through rounded geometry and subtly tapered stroke behavior. It aims to deliver a contemporary, friendly texture that works across display and text settings without feeling rigid or overly technical.
Spacing appears even and text color is consistent, producing a smooth paragraph texture. Distinctive details include a curled descender on “j,” a compact “t,” and rounded bowls that stay open at smaller counters, supporting legibility in running text.