Slab Square Naraj 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, sports branding, western, industrial, collegiate, rugged, assertive, vintage display, maximum impact, western poster, rugged branding, octagonal, blocky, bracketless, angular, stencil-like.
A heavy, block-built slab serif with squared proportions and crisp, chamfered corners that create an octagonal silhouette across rounds and diagonals. Strokes are uniform and compact, with short, sturdy slabs and flat terminals that read as mechanically cut rather than written. Counters are tight and mostly rectangular, and several forms show small interior notches and hard joins that emphasize a carved, poster-ready construction. Uppercase and lowercase share the same architectural logic, producing a consistent, tightly packed texture in lines of text.
Best suited to posters, headlines, and short statements where impact and period-evocative character matter more than long-form readability. It also fits packaging, labels, and signage that benefit from a sturdy, old-style display presence, as well as sports or event branding that wants a bold, blocky voice.
The overall tone is bold and no-nonsense, with a classic Western/wood-type flavor fused with an industrial, stamped-letter feel. Its sharp corners and dense color convey toughness and authority, leaning more utilitarian than elegant.
The letterforms appear intended to echo vintage slab-serif display traditions—particularly wood-type and Western poster lettering—while keeping geometry firm, corners chamfered, and texture dense for maximum punch at a glance.
The design’s repeated chamfers and squared bowls help keep spacing visually even, but the dense counters and strong slabs make it most comfortable at display sizes. Numerals follow the same chunky, angular construction, staying visually aligned with the caps.