Sans Normal Kubar 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Innova' by Durotype, 'Peter' by Vibrant Types, and 'Biwa' and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, dynamic, impact, motion, clarity, modernity, oblique, geometric, compact, smooth, rounded.
A heavy, oblique sans with smooth, rounded construction and largely uniform stroke thickness. Curves are broad and clean (notably in C, O, S), while terminals are mostly blunt with subtly softened corners. Uppercase forms are compact and sturdy, with wide bowls in B, P, and R and a straightforward, open G. Lowercase maintains a simple, contemporary skeleton with a single-storey a and g, a short-armed r, and a clear, symmetrical v/w structure; counters stay generous for the weight. Numerals are solid and legible, with rounded forms in 0, 6, 8, and 9 and a plain, upright 1 that matches the overall no-nonsense rhythm.
Best suited to headlines and short-to-medium display copy where impact and motion are desirable. It works well for branding systems that need a contemporary, athletic feel, and for packaging or signage that benefits from bold, quick-read letterforms.
The overall tone is assertive and fast, with the slant adding forward momentum and a sense of action. Its chunky shapes feel confident and contemporary, leaning toward a practical, sporty voice rather than a delicate or formal one.
The design appears aimed at delivering high-impact, forward-leaning typography with clean geometric clarity. The combination of heavy weight, rounded forms, and consistent oblique angle suggests an intention to feel modern, energetic, and highly legible at display sizes.
The italic angle is consistent across caps, lowercase, and figures, producing a strong diagonal rhythm in text. Spacing appears even and compact, and the heavy weight plus rounded geometry help prevent the face from feeling sharp or technical despite the oblique stance.