Sans Normal Gobem 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Hando' and 'Hando Soft' by Eko Bimantara, 'Arbeit Pro' and 'Few Grotesk' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, branding, editorial, posters, packaging, modern, friendly, casual, clean, approachable, approachability, modernity, readability, motion, monolinear, rounded, humanist, open apertures, soft terminals.
A slanted, monolinear sans with rounded forms and gently softened terminals. Curves are drawn with smooth, even arcs, and joins stay clean without sharp corners, giving letters a fluid, handwritten-adjacent rhythm while remaining clearly constructed. Uppercase shapes are open and simple with generous internal counters; lowercase forms are straightforward and readable, with single-storey constructions visible in the sample. Numerals follow the same rounded, open treatment and feel consistent in color and spacing.
This font is a good fit for interface copy and labels where a warm, modern tone is desired, as well as for branding systems that need an approachable sans with motion. It also works for short editorial passages, headlines, and display settings where the slant can add emphasis without heavy styling.
The overall tone is modern and personable, combining a clean, contemporary structure with an easygoing slant. It feels informal without becoming playful or quirky, making it well suited to friendly, everyday communication.
The letterforms suggest an intention to deliver a contemporary sans that reads cleanly while adding energy through a consistent slant and rounded construction. The design aims to balance neutrality and friendliness, providing a versatile voice that feels active yet controlled.
The design shows a consistent forward motion from the slant, with open apertures and restrained detailing that help maintain clarity in running text. Stroke endings tend toward rounded or softly cut terminals, reducing stiffness and reinforcing a smooth texture across words and lines.