Sans Normal Yemi 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kelson' by Armasen; 'Dezen Pro', 'Dezen Solid', 'Dezen Stencil 01', and 'Dezen Stencil 02' by DizajnDesign; 'Ciutadella' by Emtype Foundry; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, labels, industrial, workwear, retro, stamped, friendly, impact, ruggedness, vintage print, approachability, branding, rounded, chunky, blunt, soft-cornered, compact.
A heavy, soft-cornered sans with blunt terminals and generously rounded joins. Strokes are thick and largely uniform, with subtle irregularity that reads like ink spread or a lightly distressed imprint rather than crisp geometric construction. Counters are compact and often slightly squarish, and the overall rhythm is sturdy and blocky with tight interior space. Numerals and capitals share the same robust, utilitarian build, maintaining consistent weight and a solid baseline presence.
Best suited for headlines, signage, posters, and branding where a bold, tactile impression is desired. It works especially well on packaging, labels, and merch applications that benefit from a stamped/printed feel. For longer text, it will read most comfortably at larger sizes with ample line spacing due to its dense counters and heavy color.
The tone feels rugged and practical, like stenciled or stamped lettering on packaging, tools, or workwear labels. Its rounded edges keep it approachable, while the dense forms convey durability and emphasis. The slight roughness adds a vintage, analog character reminiscent of print and hand-applied marks.
The design appears intended to deliver a durable display voice with an analog, printed texture—combining rounded forms for friendliness with a sturdy, workmanlike silhouette for strong emphasis.
In running text, the dark color and compact counters create strong impact and a somewhat compressed internal texture, favoring short bursts of copy over long passages. The overall impression balances rounded friendliness with an intentionally tough, no-nonsense presence.