Sans Normal Urkom 7 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, fashion, branding, headlines, elegant, modern, refined, calm, elegant emphasis, editorial voice, premium tone, modern clarity, oblique, calligraphic, airy, crisp, graceful.
A slanted, high-contrast design with clean, tapering strokes and a pronounced diagonal stress. Curves are smooth and open, with generous counters and a light overall color that keeps text feeling airy. Terminals are mostly sharp and understated, with minimal ornament and an emphasis on fluid, continuous motion through joins and bowls. Proportions are balanced with a moderate x-height, long ascenders/descenders, and numerals that follow the same italic rhythm and contrast as the letters.
Well-suited to editorial typography—magazine headlines, pull quotes, and elegant subheads—where its contrast and slant can provide hierarchy and sophistication. It also fits branding and packaging that aims for a clean, premium feel, and works effectively in short-to-medium text settings when given comfortable size and leading.
The font reads as polished and contemporary, with a quiet sophistication that feels more editorial than utilitarian. Its slant and crisp contrast add a sense of motion and finesse, lending a poised, premium tone without becoming decorative.
The design appears intended to deliver an elegant italic voice with modern restraint: smooth, round forms paired with crisp contrast to create a refined, readable texture. It prioritizes graceful rhythm and a light visual footprint while maintaining a structured, consistent system across letters and figures.
Across the sample text, spacing appears intentionally open, helping maintain clarity despite the delicate hairlines. The italic construction is consistent across caps, lowercase, and figures, giving a cohesive, flowing texture in paragraphs while still looking sharp at display sizes.