Slab Contrasted Piru 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Serifa' by Bitstream, 'Serifa EF' by Elsner+Flake, 'Equip Slab' by Hoftype, 'Egyptian Slate' by Monotype, 'Typewriter' by URW Type Foundry, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: posters, headlines, packaging, sports branding, signage, sturdy, confident, collegiate, western, industrial, impact, authority, heritage, branding, blocky, bracketed, heavy, compact, poster-ready.
A heavy, block-driven slab serif with broad proportions and strongly squared terminals. The serifs are thick and assertive, with a subtly bracketed feel on many joins, and the overall texture is dense and even. Counters are relatively small for the weight, and curves (C, O, S) are rounded but kept tight and controlled, maintaining a crisp, engineered silhouette. Lowercase forms are robust and compact, with short extenders and a solid, print-forward rhythm.
This style performs best in display contexts such as posters, headlines, sports or team branding, labels, and bold signage where sturdy serifs and a strong typographic color are assets. It can also work for short subheads or pull quotes when you want a compact, emphatic voice.
The font conveys strength and certainty, pairing a workmanlike practicality with a hint of vintage signage and varsity lettering. Its chunky slabs and compact counters give it a no-nonsense, authoritative tone that reads as bold and dependable rather than delicate or refined.
The design appears intended to deliver maximum impact with a classic slab-serif structure, balancing square, architectural forms with slightly softened joins for readability. Its consistent, heavy construction suggests a focus on bold communication in editorial and branding environments.
The numerals match the letterforms in mass and presence, making them suitable for large, high-impact settings. The overall spacing and dark color suggest it’s designed to hold up visually in headlines and short bursts of text where strong typographic character is desired.