Print Riluw 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Anantason Mon', 'Prachason Neue', and 'Prachason Neue Mon' by Jipatype and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: posters, packaging, headlines, logos, social media, playful, friendly, casual, bold, retro, handmade feel, high impact, approachability, display emphasis, brushy, rounded, bouncy, chunky, soft-edged.
A heavy, brush-like italic with rounded terminals and softly irregular contours that mimic marker or paint stroke edges. Letterforms lean consistently forward, with compact counters and broad curves that keep the texture dense and dark on the page. Strokes stay largely even in thickness, while small wobbles, tapered joins, and occasional bulges add hand-made character. Proportions vary slightly from glyph to glyph, creating a lively rhythm in both the uppercase and lowercase, and the numerals follow the same chunky, slanted construction.
Best suited to short, attention-grabbing copy such as posters, packaging callouts, product names, logos, and social media graphics where a friendly hand-drawn voice is desired. It can also work for brief subheads or quotes, but the dense weight and compact counters favor larger sizes over long-form reading.
The overall tone is upbeat and approachable, with an energetic, hand-lettered confidence. Its bold, rounded shapes feel informal and friendly, suggesting fun, spontaneity, and a slightly retro sign-painting spirit without becoming overly decorative.
The design appears intended to deliver a bold, informal handwritten look with the speed and warmth of a brush or marker, prioritizing personality and impact over strict geometric regularity. The consistent forward lean and chunky forms suggest a display-oriented font meant to feel energetic and approachable in branding and promotional contexts.
The slant and weight create strong momentum in lines of text, and the tight apertures/counters contribute to a punchy silhouette at display sizes. The lowercase includes distinctive, simple single-storey constructions (notably a and g), reinforcing the casual handwritten impression.