Sans Normal Okdow 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, ui labels, signage, branding, posters, modern, friendly, clean, confident, neutral, clarity, versatility, contemporary tone, brand neutrality, geometric, rounded, monoline, high legibility, open apertures.
A sturdy sans with largely geometric construction and gently rounded curves, set on even, monoline strokes. Uppercase forms are broad and stable with straightforward joins and minimal modulation, while the lowercase keeps simple, workmanlike shapes with a single-storey “a” and compact bowls. Counters are relatively open and spacing feels even, giving the face a calm rhythm in text. Numerals follow the same plainspoken geometry, with smooth curves and consistent stroke endings that read clearly at display sizes.
This font suits headline and subheadline settings where a clear, contemporary sans is needed, and it also works well for UI labels, navigation, and straightforward brand applications. Its simple geometry and open forms make it a good choice for signage and high-impact display text where quick recognition matters.
The overall tone is modern and approachable, combining a no-nonsense, utilitarian presence with soft, rounded geometry that keeps it from feeling harsh. It projects clarity and confidence without becoming overly stylized, making it feel familiar and easy to trust.
The letterforms suggest an intention to deliver a versatile, contemporary sans that prioritizes clarity and solid presence. The restrained detailing and geometric consistency point to a design meant to be broadly usable across digital and print contexts, especially for bold, direct messaging.
The design leans on circular bowls and clean verticals, with terminals that appear blunt and unembellished. In the sample text, the heavier weight and generous forms create strong emphasis and clear word shapes, especially in headlines and short blocks.