Sans Superellipse Harut 1 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: logos, posters, headlines, packaging, ui labels, techy, retro-futurist, industrial, playful, sturdy, impact, modularity, tech flavor, brand distinctiveness, signage, superelliptic, rounded corners, ink-trap cuts, closed apertures, compact.
A chunky geometric sans built from rounded-rectangle (superellipse-like) forms with squared-off curves and consistently softened corners. Strokes are heavy and even, with tight counters and relatively closed apertures that emphasize a compact, blocky silhouette. Several joins and terminals show purposeful cut-ins and notches, giving an ink-trap-like or stencil-adjacent behavior without breaking the shapes apart. Overall spacing feels solid and slightly tight, producing strong word shapes with a rhythmic, modular texture.
Best suited for branding, logotypes, posters, and title work where a strong, geometric voice is desirable. It also fits UI headings, product labels, and signage-style applications that benefit from sturdy forms and clear, modular shapes. For smaller sizes or extended reading, looser tracking can help maintain clarity.
The tone is assertive and mechanical, with a distinctly digital/industrial flavor that reads as both retro and contemporary. The rounded-square geometry keeps it friendly, while the notches and compact counters add a rugged, engineered attitude. It suggests interfaces, machinery labeling, and stylized branding more than quiet editorial text.
The design appears intended to deliver a robust, system-built sans with superelliptic geometry and deliberate cut-ins that add character and improve shape definition. It aims for high visual impact and a recognizable, industrial-tech personality while keeping the underlying construction consistent across letters and numerals.
Distinctive letterforms lean into a modular construction: bowls and arches often look squared, and diagonals are used sparingly, reinforcing a systematized feel. The figures are similarly blocky and uniform, designed to hold their presence at display sizes. Because of the closed apertures and dense color, it benefits from generous tracking and ample line spacing when set in longer lines.