Sans Normal Pudeh 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Telder HT Pro' by Huerta Tipográfica, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, friendly, punchy, retro, attention, approachability, display impact, retro flavor, rounded, soft, chunky, bouncy, compact joins.
A heavy, slanted sans with rounded terminals and bulbous curves that keep corners soft rather than sharp. The letterforms feel slightly condensed in their counters but generous in overall mass, producing a strong, even rhythm across words. Curves dominate construction (notably in C, G, O, S, and the numerals), while straight strokes are subtly bowed and end in blunted, cushion-like caps. The italic angle is consistent, and the overall texture reads as smooth and cohesive, with small internal apertures in places that add to the solid, poster-like color on the page.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold branding where its rounded, energetic texture can carry the message. It also works well for playful UI moments, labels, and social graphics, but its dense strokes and smaller apertures suggest using it at moderate-to-large sizes for comfortable readability.
The tone is upbeat and approachable, with a cartoonish, mid-century display energy. Its soft edges and forward slant give it momentum and friendliness, while the dense weight makes it feel confident and attention-grabbing rather than delicate.
The design appears intended to deliver a loud, friendly display voice: a simplified, rounded sans with a consistent slant and strong silhouette for instant recognition. Its emphasis on smooth curves, soft terminals, and tightly held counters suggests a focus on charm and impact over neutrality.
Uppercase forms are broad and simple with minimal detailing, while lowercase shows a single-storey a and g and compact joins that increase the perceived boldness in text. Numerals follow the same rounded, weighty logic and hold their shape clearly at large sizes, contributing to a cohesive headline palette.