Script Pugon 3 is a bold, normal width, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, invitations, greeting cards, friendly, playful, casual, warm, approachable, handmade, inviting, expressive, informal, cheerful, rounded, brushy, smooth, soft terminals, looped forms.
A lively, brush-like script with rounded terminals, smooth curves, and visibly modulated strokes that shift from thicker downstrokes to thinner joins. Letterforms are mostly connected in running text, with a gentle rightward flow and soft, slightly inflated shapes that keep counters open. Capitals are simplified and bold, with a hand-drawn steadiness rather than ornate calligraphy, while lowercase forms show looped ascenders/descenders and a relaxed baseline bounce.
Works well for logos, product names, packaging callouts, greeting cards, invitations, social media graphics, and lifestyle branding where a friendly handwritten feel is desired. It also fits pull quotes, posters, and headlines where the connected script can be shown at comfortable sizes; for longer text, it is best used sparingly as an accent due to its strong personality and stroke contrast.
This typeface feels friendly and upbeat, with a casual, conversational tone that reads as personal rather than corporate. Its smooth, rounded strokes and occasional bouncy rhythm give it a warm, approachable charm that suits lighthearted messaging and human-centered branding.
The design appears intended to mimic an easy, marker/brush signature style that stays legible in short phrases while retaining hand-rendered personality. Its forms prioritize warmth and flow over strict geometric consistency, aiming for an expressive, personable voice.
The numerals and capitals carry the same rounded, brushy construction as the lowercase, helping the set feel cohesive. Spacing and joins are designed to keep the script readable, with smooth connections and minimal sharp angles throughout.