Sans Normal Wuris 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: packaging, posters, headlines, children’s, craft branding, handmade, casual, friendly, organic, playful, hand-lettered feel, approachability, informal text, rounded, monoline, textured, soft, informal.
A hand-drawn sans with rounded construction and a largely monoline stroke. Letterforms show subtly uneven contours and slight wobble in straight strokes, creating a dry-marker or brush-pen texture at the edges. Counters are open and generously sized, with simple, compact shapes and softly flattened terminals. Overall spacing feels airy and forgiving, and the forms maintain clear silhouettes despite the intentional irregularity.
It works well for short to medium text where a casual, friendly voice is desired—such as packaging, café menus, event posters, and editorial callouts. The texture and rounded shapes also suit children’s materials and craft-oriented branding, especially at display sizes where the hand-drawn edges can be appreciated.
The font reads warm and approachable, with an informal, human tone that feels conversational rather than engineered. Its gentle roughness adds personality and a crafted feel, making it suitable for designs that want charm over polish.
The design appears intended to mimic quick, confident hand lettering in a clean sans framework, combining approachable readability with a lightly textured, organic finish.
Uppercase characters are sturdy and straightforward with rounded corners, while lowercase keeps simple, readable constructions and an easy rhythm in running text. Numerals match the same hand-rendered consistency, with slightly varying stroke endings that reinforce the handmade look without sacrificing legibility.