Sans Normal Jubov 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Cirta Two' and 'Philyra' by Eurotypo, and 'Joanna Sans Nova' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, energetic, confident, contemporary, bold-leaning, add emphasis, convey motion, increase impact, modernize tone, slanted, rounded, smooth, compact, punchy.
A heavy, forward-slanted sans with smooth, rounded curves and sturdy, mostly uniform strokes. Counters are fairly open for the weight, and curves (O, C, G) read as broad ellipses rather than rigid geometry, giving the face a soft, fast feel. Terminals are clean and unadorned, with compact joins and a generally tight, efficient footprint that helps the letters feel dense and impactful. Numerals follow the same sturdy, rounded construction and maintain strong visual presence alongside the letters.
Best suited for short, high-impact settings such as headlines, posters, promotional graphics, sports and fitness branding, and attention-grabbing packaging. The dense, slanted letterforms also work well for callouts, labels, and hero text where a sense of speed and emphasis is desirable.
The overall tone is assertive and kinetic, with a built-in sense of motion from the strong slant and weight. It feels modern and performance-oriented—more like a headline voice than a neutral workhorse—conveying confidence, speed, and emphasis.
The design appears intended to deliver a bold, motion-driven sans voice: sturdy enough to hold up at display sizes while staying smooth and rounded in its curves. Its emphasis seems to be on impact and energy rather than quiet neutrality, making it a natural choice for expressive, action-oriented typography.
In the sample text, the heavy slant and compact shapes create a strong rhythm and dark texture, especially in longer lines. Round letters stay smooth at size, while diagonals and joins keep a crisp, athletic edge that reinforces a forward-driving appearance.