Sans Normal Labil 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Matahari Sans' by Studio Sun, 'Loew' and 'Loew Next' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, confident, energetic, modern, impact, motion, approachability, display clarity, brand presence, rounded, soft corners, chunky, punchy, high impact.
This typeface is a heavy, slanted sans with broad proportions and generously rounded outer curves. Strokes are uniformly thick with minimal modulation, producing dense, even color and strong silhouette readability. Terminals tend to be softly cut and slightly angled, and bowls/counters are compact and circular-leaning, which gives letters a sturdy, compact feel. The overall rhythm is driven by large rounded forms (notably in O/C/e) paired with straight, slightly inclined stems and wide set capitals.
It performs best in large-scale settings where weight and presence are desirable: headlines, hero text, posters, and bold brand marks. The rounded construction also suits packaging and retail graphics where a friendly, high-impact voice is needed. In longer passages it will feel dense, so it’s better used as a display companion rather than for extended reading.
The tone is bold and upbeat, with a friendly softness from the rounded geometry and a forward-leaning sense of motion from the slant. It feels contemporary and assertive without becoming harsh, balancing athletic energy with approachable warmth.
The design appears intended to deliver maximum impact with a modern, rounded sans vocabulary, using a consistent heavy stroke and a pronounced slant to suggest speed and confidence. Its wide stance and compact counters prioritize strong silhouettes and immediate readability in attention-grabbing applications.
Capitals read as particularly wide and stable, while lowercase forms stay compact and highly legible at display sizes. Numerals follow the same robust, rounded construction and maintain a consistent, poster-ready weight. The slant and chunky forms create strong word shapes that emphasize momentum and impact.