Sans Normal Ummev 2 is a very light, wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, logotypes, editorial, packaging, elegant, airy, contemporary, refined, modern elegance, minimal branding, editorial display, premium tone, monolinear feel, open counters, delicate, geometric-leaning, crisp joins.
A delicate, high-contrast sans with generous spacing and open, rounded construction. Curves are smooth and near-circular in many bowls, while verticals and horizontals stay crisp and straight, creating a clean, modern rhythm. Strokes are notably thin with sharp terminals, and the overall texture is light and uncluttered, with ample counters and a restrained, consistent geometry across letters and numerals.
Best suited for display applications where its thin strokes and open forms can breathe—magazine headlines, brand wordmarks, beauty/fashion packaging, and refined advertising. It also works for short editorial pull quotes or section titling, especially when printed well or used at larger sizes where the delicate contrast remains clear.
The font conveys a calm, polished sophistication with a fashion-forward, gallery-like restraint. Its thin strokes and spacious forms feel airy and premium, leaning more toward elegance than utility. The tone is contemporary and minimalist, with a subtle sense of luxury.
The design appears intended to provide a modern, minimalist sans option with a distinctly refined, high-end presentation. By pairing geometric roundness with crisp, slender strokes and generous spacing, it aims to deliver an elegant voice for branding and editorial typography without relying on decorative flourishes.
Capitals read tall and composed, with a simple, uncluttered silhouette; diagonals (V/W/X/Y) look clean and precise, and round letters maintain smooth continuity. The lowercase shows a straightforward, modern structure with compact detailing and minimal ornamentation, supporting a cohesive, editorial-friendly voice in running text at display sizes.