Sans Faceted Afpi 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Hurdle' by Umka Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, retro, assertive, technical, impact, machined geometry, athletic tone, display emphasis, signage clarity, blocky, angular, chamfered, compact, sturdy.
A heavy, block-built sans with faceted construction: curves are replaced by straight segments and crisp chamfered corners. Strokes are uniformly thick with minimal modulation, producing a dense, high-impact texture. Counters tend to be squared or octagonal, and joins are hard-edged, giving letters a machined, cut-from-plate feel. Proportions are mostly compact with tight apertures in letters like C, G, and S, while diagonals (A, K, V, W, X, Y) are broad and stable. Numerals follow the same angular logic, with a squared 0 and structured 8 that reads clearly at larger sizes.
Best suited for display applications where strong silhouette and edge definition matter: headlines, posters, apparel graphics, sports branding, labels, and impactful packaging. It can also work for short navigational signage or UI titles when used with generous spacing and sufficient size to preserve interior detail.
The overall tone is tough and utilitarian, with a confident, no-nonsense voice. Its faceted geometry evokes athletic numbering, industrial labeling, and a mildly retro digital/arcade sensibility without becoming decorative. The weight and sharp corners make it feel emphatic and commanding, suited to bold statements and impact typography.
The design appears intended to deliver maximum impact through a faceted, engineered geometry that replaces curves with planar cuts. By keeping stroke weight consistent and corners decisively chamfered, it aims for a robust, industrial clarity that reads as bold, modern, and performance-oriented.
The sharp chamfers create consistent rhythm across the alphabet and help differentiate forms that would otherwise be purely rectangular. At smaller sizes, the tight openings and heavy mass may visually close up, while at display sizes the crisp planar edges and squared counters become a defining character.