Script Gifi 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, logos, packaging, posters, signage, retro, confident, friendly, playful, expressive, display impact, vintage flavor, brand voice, smooth connectivity, rounded, connected, swashy, compact, bouncy.
A heavy, right-slanted script with consistently thick strokes and rounded terminals. Letterforms are compact and slightly condensed, with smooth joining behavior and a steady, calligraphic rhythm. Curves are broad and bulbous, with occasional entry/exit strokes that form modest swashes, especially in capitals. Counters are relatively tight, and the overall silhouette reads as dense and punchy while remaining fluid and legible at display sizes.
Best suited for short, attention-grabbing text such as headlines, brand marks, product packaging, posters, and storefront-style signage. It can also work for quotes or callouts when set with generous tracking and ample leading to prevent the heavy strokes from feeling crowded.
The tone is upbeat and nostalgic, with a bold, friendly voice that feels energetic rather than delicate. Its rounded shapes and emphatic weight give it a confident, promotional feel reminiscent of mid-century signage and packaging.
The design appears intended to deliver an eye-catching, vintage-leaning script with strong visual presence and smooth readability. It prioritizes bold, connected letterforms and charismatic capitals to create memorable wordmarks and display typography.
Capitals show the most flourish, featuring loop-like forms and pronounced curved strokes that create strong word shapes. Numerals match the script’s weight and slant, with simplified, rounded forms designed to hold up in bold settings.