Serif Other Arsi 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, event promo, playful, retro, cheerful, whimsical, chunky, display impact, retro flavor, friendly tone, brand character, nostalgic mood, rounded, soft-serif, bouncy, bulbous, curvy.
A heavy, rounded display serif with soft, blunted terminals and pronounced swelling at stroke ends that reads like a modernized, bubbly serif. Letterforms are broadly proportioned with generous curves, compact inner counters, and a slightly forward-leaning stance. The serifs behave more like sculpted lobes than sharp brackets, creating a puffy silhouette and a steady, dark color across lines. Curves dominate construction (notably in C, S, and G), while joins and corners are consistently softened for an overall plush, molded feel.
Best suited to short, high-impact text such as headlines, posters, product packaging, and branding marks where its bold, rounded serifs can set a distinct voice. It can also work for pull quotes or section headers in editorial layouts when used sparingly and with ample whitespace.
The overall tone is upbeat and nostalgic, evoking a groovy, 1970s-inspired friendliness. Its rounded heft feels approachable and humorous, with a cartoonish warmth that suggests fun, comfort, and personality over formality.
The design appears intended to deliver a distinctive, vintage-leaning display voice by combining traditional serif cues with softened, bulbous terminals and a lively forward motion. The emphasis is on character and memorability, prioritizing a strong silhouette and friendly rhythm for attention-grabbing typography.
Spacing appears intentionally generous for a display rhythm, helping counters breathe despite the dense weight. Numerals and lowercase echo the same inflated terminals, keeping the set visually consistent and maintaining strong impact at headline sizes.