Sans Normal Bubos 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial, presentations, modern, neutral, clean, friendly, utilitarian, legibility, versatility, modernization, clarity, geometric, rounded, crisp, minimal, open.
A clean sans with broadly circular bowls and smooth, even curves paired with straight, rational stems. Stroke endings are largely square-cut, producing crisp terminals, while corners stay gently softened by the geometry. Proportions feel balanced and contemporary, with open apertures and generous interior counters that keep forms clear. The digit set follows the same straightforward construction, with simple, readable shapes and consistent spacing rhythm in text.
Well suited to interface and product typography where clarity and steadiness are priorities, and to brand systems that need a neutral, contemporary sans. It also works for signage and wayfinding thanks to its open forms, and for editorial or presentation settings where a clean, modern voice is desired.
The overall tone is modern and matter-of-fact, with a calm neutrality that avoids strong stylistic signaling. Rounded geometry adds a mild friendliness, while the crisp terminals keep it feeling precise and current. It reads as a practical, no-nonsense typeface suited to clear communication.
The design appears intended as a general-purpose, contemporary sans that prioritizes legibility and consistency across letters and numerals. Its geometric roundness and crisp finishing suggest a focus on modern, versatile use in both display and text contexts without drawing attention away from content.
In running text, the spacing and curves produce an even texture, and the letterforms maintain clarity at larger sizes. The design leans on geometric logic (notably in round letters) while keeping enough warmth to avoid looking cold or technical.