Serif Normal Gubon 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: book typography, editorial, longform text, quotations, programs, classic, literary, warm, formal, traditional, text emphasis, editorial tone, classic readability, formal voice, bracketed, flared, calligraphic, oldstyle, soft.
A slanted serif with moderate stroke contrast and clearly bracketed, flared serifs that give the forms a sculpted, slightly calligraphic feel. The letters show soft, rounded joins and tapered terminals rather than crisp cut-offs, creating an even, flowing texture in text. Proportions lean toward traditional book serifs: open counters, steady rhythm, and a consistent italic angle, with numerals that follow the same gently modeled stroke behavior.
This font fits book and editorial typography, particularly for emphasis within running text, pull quotes, introductions, and other longform settings where a traditional italic voice is needed. It also suits formal printed materials such as programs, invitations, and institutional collateral that benefit from a familiar serif tone.
The overall tone is classic and literary, with a warm, humanist italic character that suggests tradition rather than modern minimalism. Its soft modeling and steady rhythm feel courteous and established—suited to settings where a refined, readable voice is preferred over a sharp or high-fashion look.
The design appears intended to provide a dependable, conventional serif italic with enough calligraphic modeling to feel lively, while keeping proportions and spacing disciplined for comfortable reading in paragraphs.
The italic is expressive without becoming overly decorative: curves and terminals carry subtle swelling and tapering that add movement while maintaining clarity. Capitals remain sturdy and conventional, while the lowercase shows more of the italic’s cursive influence, helping emphasis feel natural within continuous text.