Sans Normal Abmot 10 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Incised 901' by Bitstream; 'BF Konkret Grotesk Pro' by BrassFonts; 'Antique Olive' by Linotype; 'Core Sans M', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui text, dynamic, clean, modern, sporty, confident, emphasis, modernization, clarity, motion, oblique, humanist, open counters, rounded terminals, slanted stress.
This is a slanted sans with smooth, low-contrast strokes and softly rounded terminals. Forms are largely built from simple geometric curves, but with a slightly humanist rhythm: bowls are open and generous, and joins stay clean without sharp notches. Proportions lean tall, with compact ascenders/descenders relative to the large lowercase bodies, and a steady, even color in text. Capitals feel straightforward and sturdy, while the lowercase introduces more curvature and a friendlier flow, keeping legibility through open apertures and clear internal spacing.
It works well for brand identities and marketing where a modern, active voice is needed, especially in headlines and short blocks of copy. The open counters and even stroke weight also support UI labels, captions, and general-purpose interface typography when an oblique sans is desired.
The overall tone is energetic and forward-leaning, combining a contemporary cleanliness with an active, motion-oriented feel. It reads as practical and confident rather than decorative, with a crisp clarity that suits modern interfaces and brand systems.
The design appears intended to provide a versatile, contemporary italic sans that balances geometric cleanliness with approachable, readable shapes. Its consistent slant and open forms suggest a focus on clarity in use while adding a sense of motion and emphasis.
Numerals are simple and readable with rounded bowls and consistent stroke behavior, aligning well with the letterforms. The slant is consistent across uppercase, lowercase, and figures, helping lines of text maintain a cohesive, continuous rhythm.