Sans Normal Urbob 11 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, fashion, editorial, luxury, dramatic, airy, elegance, premium feel, editorial impact, refined display, hairline serifs, calligraphic, elegant, refined, sharp terminals.
A sharply slanted, high-contrast italic with striking hairline strokes and fuller main stems. Letterforms show a crisp, engraved feel: thin entry/exit strokes, tapered terminals, and smooth, oval-based curves in rounds like C, O, and Q. Capitals are tall and poised with ample internal space, while the lowercase keeps a controlled rhythm with compact counters and flowing joins. Numerals echo the same contrast and delicacy, with fine top strokes and graceful curves that read best at moderate to large sizes.
Well suited for display typography such as magazine headlines, fashion/editorial layouts, luxury branding, and high-end packaging where refined contrast can shine. It can work for short pull quotes or subheads, but will be most effective when given enough size and whitespace to preserve its hairline details.
The overall tone is polished and fashion-forward, pairing delicacy with intensity. Its dramatic contrast and sweeping italic gesture suggest luxury, sophistication, and a slightly theatrical elegance suited to premium branding.
The font appears designed to deliver an elegant, contemporary italic voice with maximum contrast and a sleek, couture sensibility. Its forms prioritize visual drama and sophistication over utilitarian readability in small text.
The design relies heavily on very thin hairlines, giving it a bright, shimmering texture in text but also making it sensitive to size and reproduction conditions. The italic angle and tapered details create a lively forward motion, especially in sequences with diagonals and curved letters.