Sans Normal Doluz 7 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, branding, headlines, posters, packaging, clean, airy, modern, friendly, neutral, modern minimalism, approachability, clarity, versatility, monoline, rounded, geometric, open apertures, soft terminals.
A crisp monoline sans with rounded geometry and smooth, continuous curves. Strokes maintain an even thickness with softly finished terminals, producing clean joins and a calm rhythm across words. Counters are generous and many forms lean on near-circular bowls (notably in O/o and 0), while apertures stay open for clarity. The lowercase shows straightforward, simplified constructions with a single-storey a, compact shoulders, and a lightly curved descender on g that keeps the texture even in text.
Its clear shapes and open counters make it well suited to interface labels, navigation, and short-to-medium text where a light, clean presence is desired. The rounded geometry also lends itself to contemporary branding, headlines, posters, and packaging systems that aim for a friendly, minimal aesthetic.
The overall tone is modern and unpretentious, with a light, breathable feel. Rounded forms and soft terminals give it a friendly, approachable voice while staying neutral enough for general-purpose communication.
The design appears intended to deliver a streamlined, geometric sans voice with softened edges—prioritizing clarity and a contemporary look while keeping the texture light and approachable in continuous reading.
Digits follow the same rounded, monoline logic, with a notably circular 0 and open, minimal forms elsewhere. The Q features a clean diagonal tail that stays restrained, and the y has a distinctive curved descender that adds a gentle, human touch without breaking the otherwise geometric consistency.