Sans Normal Linur 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Impara' by Hoftype, 'Skeena' by Microsoft Corporation, 'Core Sans N SC' by S-Core, and 'Syntax' and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, assertive, modern, energetic, impact, speed, emphasis, modernity, visibility, slanted, geometric, crisp, compact, high-impact.
A heavy, right-slanted sans with compact proportions and crisp, clean outlines. Curves are broadly geometric and smoothly rounded, while terminals are mostly straight-cut, giving forms a taut, engineered feel. Counters are relatively small for the weight, and joins stay sturdy, creating dense, high-ink silhouettes that read as confident blocks of shape. The numerals and capitals share a consistent forward-leaning rhythm, with angular diagonals and rounded bowls balancing each other for a steady, cohesive texture in lines of text.
Best suited to headlines, posters, and short-to-medium display copy where impact and motion are desired. It would work well in branding and packaging that needs a strong, modern presence, and in sports or event graphics where the slanted, compact letterforms reinforce a sense of speed and intensity.
The overall tone is energetic and forceful, with a forward motion that suggests speed and momentum. Its slant and massing feel sporty and contemporary, leaning toward an action-oriented, attention-grabbing voice rather than a quiet, bookish one.
The design intent appears focused on delivering a bold, kinetic sans that stays legible while projecting urgency and confidence. Its geometric shaping and firm terminals aim to keep the texture clean and controlled, while the pronounced slant adds personality and momentum for promotional and display contexts.
Spacing appears tuned for punchy display use: letters sit close enough to form a strong horizontal band, while the slant keeps the line visually active. Round letters maintain clear inner space despite the heavy strokes, and the digit set matches the same compact, robust character for consistent typographic color.