Print Esso 7 is a bold, very narrow, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, social media, branding, playful, handmade, casual, quirky, lively, handcrafted feel, informal voice, expressive display, organic texture, brushy, textured, rough-edged, bouncy, compact.
A compact, hand-drawn display face with a lively, slightly forward-leaning stance and irregular stroke edges that suggest a brush or marker. Forms are tall and narrow with variable character widths, rounded terminals, and occasional flared stroke starts/ends that add movement. The texture is intentionally imperfect—edges wobble, counters vary, and curves show subtle flattening—creating an organic rhythm while keeping letterforms broadly consistent across the set.
Best suited for display applications such as posters, headlines, packaging accents, and social graphics where a handcrafted feel is desired. It can work for short subheads or pull quotes, but the strong texture and condensed proportions are most effective when given room and used at larger sizes.
The overall tone is informal and energetic, with a friendly, slightly mischievous personality. Its roughened texture and bouncy proportions feel handmade and approachable, leaning toward a poster-like, crafty vibe rather than a polished corporate voice.
The design appears intended to mimic quick, confident hand lettering with a brushy texture—delivering character and warmth while retaining clear, straightforward letter shapes for practical display use.
Uppercase and lowercase share a cohesive hand-rendered logic, with simple, legible construction and noticeable stroke modulation from pressure changes. Numerals are similarly narrow and upright-to-slanted, matching the alphabet’s textured look, and the face maintains readability in short lines while the irregularities become more prominent in longer text blocks.