Sans Normal Dyray 7 is a regular weight, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, logos, posters, product ui, futuristic, sleek, sporty, technical, dynamic, speed cue, modern branding, technical clarity, distinctive display, rounded, streamlined, extended, oblique, geometric.
A streamlined oblique sans with extended proportions and softly squared curves. Strokes are monolinear and even, with rounded corners and generous internal counters that keep forms open. The italics are built into the design rather than slanted as an afterthought, producing a consistent forward-leaning rhythm across capitals, lowercase, and figures. Terminals tend to be clean and slightly rounded, while diagonals and joins stay crisp, giving the design a smooth, engineered surface.
Best suited to display uses where its extended, slanted presence can signal speed and modernity: branding systems, logotypes, packaging, tech or automotive campaigns, sports/event graphics, and bold UI headings. It can also work for short bursts of text where a distinctive, engineered voice is desired.
The overall tone feels fast and contemporary—more aerodynamic than friendly. Its rounded geometry and forward motion suggest modern tech, mobility, and performance branding rather than traditional editorial settings.
The design appears intended to deliver a modern, aerodynamic identity: wide, rounded letterforms paired with a built-in oblique stance to create momentum and a polished, technical finish.
The capitals read particularly wide and stable, while lowercase shapes maintain a compact, efficient flow with clear differentiation between similar forms. Numerals are similarly rounded and elongated, matching the font’s continuous, high-speed texture in longer lines.