Script Pugay 7 is a regular weight, very narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, social posts, greeting cards, quotes, playful, friendly, whimsical, handmade, chatty, hand-lettered feel, casual elegance, compact display, expressive contrast, monoline feel, looping, bouncy, rounded, brushy.
A lively handwritten script with a bouncy baseline and compact proportions. Strokes show pronounced thick–thin modulation that mimics pen pressure, with tapered entry/exit strokes and soft, rounded terminals. Letterforms favor tall ascenders and looped constructions, and connections are frequent in lowercase, creating a flowing rhythm while still leaving occasional breaks that keep it informal. Counters are small and oval, curves are slightly asymmetric, and spacing is tight, giving words a dense, energetic texture.
Works best for short to medium text where personality is the priority: logos, product labels, café menus, invitations, greeting cards, and quote graphics. It also fits headers and pull quotes in lifestyle contexts, especially when paired with a simple sans for longer reading.
The overall tone is upbeat and personable, like quick brush lettering for casual notes or boutique signage. Its looping shapes and varied stroke weight add charm and expressiveness, reading as warm, crafty, and slightly whimsical rather than formal or restrained.
Likely designed to capture an approachable brush-script look that feels hand-lettered and expressive while remaining cohesive across uppercase, lowercase, and numerals. The compact width, looping joins, and strong contrast aim to deliver high visual flavor in display settings without needing heavy ornamentation.
Uppercase characters are simplified and narrow, mixing print-like structures with subtle calligraphic influence, while the lowercase shows more continuous joining and looped forms (notably in letters like b, f, g, y, and z). Numerals follow the same handwritten logic, with rounded shapes and tapered ends, and the set maintains a consistent, slightly condensed rhythm across lines.